ITN's new BTAG is a touch marketing tool that boosts the impact of presentations and demonstrations. A live NFC touchspot, BTAG delivers content whenever an attendee touches it with his or her event badge or NFC smartphone. BTAG lets attendees take home branded content in the easiest way imaginable—by turning their badges and phones into “digital tote bags.” Learn how exhibitor NXP used BTAGs at Mobile World Congress 2014.
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