Laurie Lutz, Vice President of CES Operations, told the newsletter she was pleased with the advantages the technology offers.
“NFC is the best technology to use, bar none. It’s easy to manage the data. It allows unlimited options on what you can do on site, whether it’s access control, ticketing, lead management or games. It’s fast, versatile, very simple in any environment and makes updates instantly,” Lutz said.
Lutz said it was ITN's mastery of NFC that attracted her organization to the company in the first place.
“We wanted the International CES to be on the leading edge and make sure that we were taking advantage of the best and most innovative technology out there,” Lutz said.
Innovations in the credentialing process came into play as well.
ITN's ability to distribute onsite badge production citywide allowed International CES for the first time to forego mailing registrants their badges before the show.
“We had over 30% of people pick up their badges at remote locations we set up like the airport or 15+ official hotels before they even arrived at the show," Lutz said.
"It was amazing seeing so many people step right off the shuttle buses or taxis with their badges and be able to walk right into the show."
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