The ubiquity of NFC smartphones assures the end of lead retrieval as we know it—an activity that requires special-purpose devices and costs exhibitors money.
In a recent interview with Exhibit City News' assistant editor Krissy Obeng, ITN's CEO Ivan Lazarev predicts that exhibitors soon will no longer need to rent lead retrieval equipment in order to capture leads at events.
"Traditional badging as we know it will disappear," according to Lazarev.
Tomorrow's event badges will be digital. Exhibitors will capture leads by bumping their NFC phones against attendees' NFC phones.
"The digital badge will be contained in a smartphone. Exhibitors will no longer rent devices from registration companies. They won’t need registration companies to get contact data," Lazarev says.
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