Friday, December 21, 2012

NFC Set to Clobber QR Codes

Writing for Harvard Business Review, David Armano includes NCF in one of the “six social-digital trends to watch in 2013.”

Armano thinks that in 2013 NFC will clobber the QR code, “which seems cumbersome in comparison.”

He also thinks businesses aren’t prepared to capitalize on NFC.

“While there's no real insight in pointing out that both mobile and social are going to be big in 2013, I believe they're becoming co-dependent, and most businesses aren't ready for that,” Armano writes.

Wednesday, December 19, 2012

NFC Badges are "Digital Workhorses"

Last month's issue of PCMA's CONVENE Magazine, in its 12th Annual Meetings Market Survey, included NFC among the technology tools to watch in 2013.

Senior editor Barbara Palmer wrote in the same issue that "Now, thanks to the development of technology like NFC... badges are becoming digital workhorses."

Read Barbara's full article, "They Had Us at Hello."

Sunday, December 2, 2012

ITN's New Attendee App Nabs Award at WIMA NFC USA

ITN won a bronze award for its new product, My BCARD, at WIMA NFC USA 2012, which took place November 27-29 in San Francisco.

My BCARD is a free app that lets attendees collect information at events using any NFC smartphone.

With the app, attendees can touch NFC-enabled badges, business cards and posters at an event and store the content encoded within those objects in a “personal cloud.”

Badge and business card information can also be added to the contacts stored on the phone.

The app can be downloaded from the Google Playstore.

“We’re pleased WIMA’s judges realized that My BCARD solves a fundamental problem facing all event-goers,” says Ivan Lazarev, President & CEO. “How often have you returned home from an event with a pocketful of business cards you never enter into your contact database? How many times have you requested collateral that an exhibitor never sends? Those are wasted opportunities. My BCARD helps attendees leverage those opportunities.”

Every year, WIMA NFC USA brings together more than 300 start-up companies, application developers, service providers, standards organizations, government bodies and research institutes from the NFC industry. 

NFC has gained pace in the US during 2012 with a significant increase in the deployment of NFC phones and new solutions and business use cases coming to market, such as mobile wallet services and location-based marketing campaigns, confirming that NFC is moving towards mass market adoption.