Partnership Lets Exhibitors Capture Leads with Their Own iPhones

DeviceFidelity and ITN International joined forces at Mobile World Congress 2014 in Barcelona to provide exhibitors an enhanced “NFC Experience” on iOS.

 

Using DeviceFidelity-powered Cashwrap cases for the iPhones, exhibitors were provided a unique opportunity to read conference badges with ITN’s lead retrieval app BCARD Reader using NFC on iPhone 5S, 5, 4S, and 4.

 

The joint effort between the companies assured that iPhone-carrying exhibitors could also capitalize on the NFC Experience promoted by show manager GSMA, in partnership with DeviceFidelity and Incipio. 

 

The NFC Experience allowed attendees at Mobile World Congress to use their iPhones as show badges, as well interact with signs and posters throughout the event. The official GSMA Mobile World Congress show app worked with the NFC cases, and included digital food coupons for use on site, as well as access to content at citywide NFC hotspots.

 

DeviceFidelity worked with ITN to allow ITN’s BCARD Reader also to run on iPhones equipped with a Cashwrap case, as well as on iPads using DeviceFidelity iCaisse products, so exhibitors could capture leads with their iOS devices.