Thursday, June 19, 2014

NXP Semiconductors on BTAGs

ITN's President & CEO Ivan Lazarev recently asked Jeff Fonseca, Director of Business Development & Sales, NXP Semiconductors, to explain why his company benefits by using ITN's new BTAGs at tradeshows.  Jeff says that BTAGs enable NXP to interact with attendees at every demo area in the company's booth, while tracking their specific product interests. Jeff can also share the leads generated by BTAGs with partners at the close of a show based on the leads' product interests.