Exhibitors Capture Leads from NFC Digital Badges

A purpose-built release of ITN’s BCARD Reader let exhibitors at Mobile World Congress 2014 capture leads from the digital NFC badges many attendees carried on their phones at the Barcelona mega-show in February.

Attendees participating in the “NFC Experience,” an onsite program designed by show management to provide a bundle of event-enhancing NFC services, received one especially practical, time-saving amenity: an NFC digital badge. The NFC digital badge allowed attendees to gain access to the venue without repeatedly needing to show a physical photo ID at the entrances. Instead, attendees accessed the venue through dedicated entrance lanes, where they simply tapped a reader with their phones.

According to show management, 10,000 attendees took advantage of the NFC digital badge.

So that exhibitors could capture leads from attendees’ NFC digital badges, ITN adapted BCARD Reader to read those badges both on Android and WP8 phones.