Thursday, August 7, 2014

Content Feature Makes BCARD Reader All-Inclusive

Great news for exhibitors!

ITN’s lead management mobile app BCARD Reader now provides in-app lead fulfillment. The new feature allows an exhibitor to view, select and send targeted sales collateral at the moment of capture.

The Content feature of BCARD Reader supports rich media distribution from a mobile device. You can review your own online library of collateral pieces, match individual pieces to a lead’s specific interests, and send them to the lead instantly by email from within the app.
Before an event, you create your own online library of content on the BCARD Portal. You create the library by uploading PDFs, presentations, photos, audio files, Web links, YouTube pages and other collateral. The process is easy and there's no limit to the number of pieces you can upload.

At the event, you can view your content on the mobile device you’re using to capture leads. Whenever you capture a lead, you can select the content most appropriate to the individual and tap Send. That’s all there is to it!

The lead receives a custom email with links to the content you selected. Opens and click-throughs are tracked, so you can measure product interest.
There is no extra charge to use this new feature.

The new Content feature makes BCARD Reader an all-inclusive lead management tool, providing lead capture, qualification and fulfillment.

Learn more by watching a brief video.