The NFC Experience at Mobile World Congress

Later this month, the mammoth Mobile World Congress will showcase "The NFC Experience," enabling attendees to take full advantage of near-field communication while visiting the event.

 
“We’re excited to launch The NFC Experience for Mobile World Congress, as it provides attendees to the event the opportunity to experience first-hand the power of NFC technology both throughout the Mobile World Congress venue, as well as in the city of Barcelona,” said Michael O’Hara, Chief Marketing Officer, GSMA, which sponsors the event.

During registration, attendees with NFC-enabled handsets (Android 4 and above or Windows Phone 8 operating system) can opt to receive "virtual badges." These permit show entry with a physical badge, but without any need to present a photo ID.

Attendees with NFC-enabled handsets will also be able to take advantage of NFC "touchpoints" that will be placed throughout the the walkways, entrances and exhibition halls of Fira Gran Via, as well as the city of Barcelona.

The touchpoints will reward attendees with instant access to information about conference sessions, keynotes, exhibits, restaurants and nearby conveniences. NFC touchpoints will also be placed the airport, key hotels and select tourist attractions.

Topping off The NFC Experience, attendees will also be able to pay for taxis and shop goods with NFC.

Exhibitors can take full advantage of NFC for lead retrieval by working with ITN. To learn more about our offerings, watch a brief Webinar, How to Optimize Lead Retrieval at MWC.