NFC is Awesomely Easy

Writing for event planner Greg Ruby's blog Gems, Bob James, ITN's Vice President, Marketing calls NFC "awesomely easy."

 

"A lot has been said (rightfully so) about the 'game-changing' impact near-field communication (NFC) will have on events," James writes. "Less has been said about how easy it is to use NFC."

 

Ease-of-use is one key reason NFC has been adopted by major business-to-business event producers worldwide, including CTIA, IBC and GSMA, and by large business-to-consumers organizations like the Walt Disney Company.

 

With NFC, functions like event ticketing, access control, games and contests, session scanning, lead retrieval and attendee tracking becomes suddenly easier—and less intrusive—than ever before.

 

If you’re not yet using NFC, you’re probably aware of how it works from Samsung’s edgy TV commercial, “Work Trip.”