Writing for Successful Workplace, Jeanne Roué-Taylor says that QR codes are rapidly losing out to NFC.
"Just as some of the world realized what QR codes actually are, the shift is happening toward Near Field Communication (NFC) instead," Roué-Taylor writes.
Consumers have killed the QR code, Roué-Taylor says.
"They told us that QR codes were too clunky and had too many steps from ‘notice to value’."
"They told us that QR codes were too clunky and had too many steps from ‘notice to value’."
Roué-Taylor quotes Fusion92's Jacob Beckley, who said, "Both NFC and QR codes serve a similar function: they are a bridge between the physical and digital worlds. NFC codes create a digital bridge to physical collateral, and unlike calls to action that require consumers to type in a URL or scan a code to get redirected to an online message, with NFC, all the consumer has to do is touch their smartphone or mobile device to the collateral for an instantaneous connection."
Roué-Taylor likes the opportunities NFC presents for new conveniences in the workplace:
- Security through identity management
- Authorization and workflow exception management
- Process kickoff and continuation
- Property location and loss prevention
- Time-cards (checking in or out of a job site)
"NFC offers a host of benefits that are part of our accelerating move toward the Internet of Things," Roué-Taylor concludes.
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