BizBash's Mitra Sorrells has written a fantastic primer on NFC's application to events.
She interviews ITN's CEO, Ivan Lazarev, who explains how NFC enables key functions like inventory control, attendee tracking, session evaluation, food & beverage management, lead retrieval, and post-event followup.
Sorrells also explores the likely move to badge-less events.
As NFC smartphones become pervasive, event badges will "live" inside attendees' phones. Paper badges will serve merely as visual markers of attendees' identities.
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