Monday, October 6, 2014

ITN’s BTAGs Deliver Content at NAVC Conference

When it comes to wowing attendees, exhibitors and sponsors, content is king.
That’s why the organizers of the NAVC Conference 2014 took advantage of ITN’s new BTAG to deliver attendees content by touch inside the NAVC Conference New Product Gallery.

Thirteen companies participated in the juried new-product showcase, always a popular feature of NAVC’s annual event. The organizers provided each participating company an ITN BTAG, programmed to deliver collateral materials relating to the product on display.
NAVC Conference 2014 attendees—like attendees at every B-to-B event—were hungry for new product information, and BTAG made it amazingly easy for them to acquire it.

Simply stated, a BTAG is an NFC reader or “hotspot.” When an attendee touches a BTAG with his or her badge, the device records the touch. When uploaded to ITN’s cloud, that touch is processed as a request for digital content. The content is sent to the attendee as a link via email.
In addition to functioning as an NFC reader (able to record badge-touches), the BTAG functions as an NFC tag (able to pass information to other readers). That means attendees can also use their NFC phones to interact with BTAGs.

BTAGs are compact, self-contained, battery-powered units. Each unit is Bluetooth enabled, allowing it to connect to a mobile phone and upload badge-touches to ITN’s cloud.

At your event, you can display BTAGs anywhere by affixing them to posters, signs, walls, stands, kiosks, tables or countertops.
You can assign to a BTAG any Web content (URL) you want: Websites, YouTube pages, Facebook pages, e-literature, presentations, photos, etc. Attendees who touch the BTAG with their badges receive an end-of-day email with a link to that content. Attendees who touch the BTAG with their NFC smartphones link directly to the URL.  You manage the content assigned to the BTAG through the BCARD Portal.

And because all the BTAG touches are uploaded to ITN’s cloud, they are available for tracking and analysis at any time.
ITN’s new BTAG gives organizers an innovative tool for adding value to their events. The solution is ideal for providing content that supports keynote addresses, educational sessions, sponsors’ exhibits, and special displays like the NAVC New Product Gallery. BTAGs can also be used effectively for gamifying any event.


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  2. Yeah I agree that this is not something which is everyone’s cup of tea. When you are doing corporate event planning, people have high expectations and you have to set high standards every time and you can’t commit even a minor mistake.