Proximity Technology Trending, Says FreemanXP

Team members of FreemanXP scouted the floor of EventTech 2014 in Las Vegas this week (where ITN was an exhibitor) and nominated the top tech trends in experiential marketing based on the products they saw on display.

Heading the team's nominations was proximity technology.

"Proximity technology is growing in popularity as the barrier to entry is getting lower and lower–expect wearables, RFID, NFC, and more to play a big a role in event environments moving forward," the team reported.