Wednesday, October 1, 2014

ITN Streamlines Valet Service at EMC World

Today’s attendees want to stay connected 24/7, which means they sometimes need to recharge their mobile devices while on the go. That’s why many event producers are now offering a valet charging service at their events.
The producers of EMC World 2014 provided just such a service on their exhibit floor this May.

Instead of waiting idly at a charging station while their mobile devices recharged—wasting time better spent networking and educating themselves—EMC World attendees could drop off their devices for recharging at a service desk, and pick them up later.

The challenge to managing the flow of devices dropped off and picked up at the service desk resides in two areas. How do you quickly and accurately identify who owns which device? And how do you keep track of every device’s whereabouts.

ITN assisted by providing a simple system that addressed the challenge.
We equipped each attendant at the valet charging service desk with an easy-to-use application and an NFC reader.

When an attendee approached the service desk, the attendant asked the attendee to touch his or her badge to the NFC reader. The attendee’s record immediately popped up on the attendant’s computer screen. The attendant then recorded the activity (drop-off); keyed in a cubbyhole number (specifying the slot where the device would be stored for pickup after it was recharged); and entered a description of the device (for example, “iPhone”). All of that information was attached to the attendee’s record. In addition, two copies of a claim check were printed immediately on a local printer—one for the attendee to hold, the second to be kept with the device for identification purposes.
When an attendee later returned to the desk to pick up a device left for recharging, the attendee again touched his or her badge to the NFC reader. The badge-read triggered the attendee’s record to pop up on the attendant’s screen. The attendant entered the activity (pickup) into the record, located the device in its numbered cubbyhole, and returned the device to the attendee—all in a matter of seconds.

In addition to supporting a valet charging service, ITN’s valet service application can be used whenever attendees avail themselves of a temporary storage service at an event—a coat check, a luggage room, etc. The producers of EMC World 2014 also used the application to manage the check-out and check-in of headsets by attendees, which were made available in connection with a free onsite translation service.

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