NFC World reports that NFC tags have beaten QR Codes for in a popularity contest."We have found that the NFC tags are more popular than the QR codes, because they are very simple to use," Dutch retailer Vic told the trade publication.
In a test, Vic placed NFC tags and QR Codes throughout its store.
Both allowed shoppers to access product Websites, discount coupons and promotional videos using their smartphones.
The NFC tags were used more frequently than the QR Codes.
"It is definitely something we hope to keep in our store going forward into the future; it is our way of connecting our online and offline worlds."
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