ITN has been shortlisted for the 2014 Event Technology Awards.
Our use of BTAGs on the IBC Media Wall has been included in the award category "Best Use of Technology at an Exhibition/Trade Show."
Winners in all categories will be announced in London tomorrow.
Wednesday, November 12, 2014
Thursday, November 6, 2014
Proximity Technology Trending, Says FreemanXP
Team members of FreemanXP scouted the floor of EventTech 2014 in Las Vegas this week (where ITN was an exhibitor) and nominated the top tech trends in experiential marketing based on the products they saw on display.
Heading the team's nominations was proximity technology.
"Proximity technology is growing in popularity as the barrier to entry is getting lower and lower–expect wearables, RFID, NFC, and more to play a big a role in event environments moving forward," the team reported.
Heading the team's nominations was proximity technology.
"Proximity technology is growing in popularity as the barrier to entry is getting lower and lower–expect wearables, RFID, NFC, and more to play a big a role in event environments moving forward," the team reported.
Labels:
conferences,
corporate events,
engagement,
event management,
event technology,
gamification,
lead retrieval,
NFC,
Proximity Marketing,
registration,
trade shows,
universal lead retrieval
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