BTAG: Your Content at a Touch

ITN's latest innovation, BTAG, is a near-field communication (NFC) hotspot that delivers content whenever an attendee touches it with his or her event badge or NFC smartphone.

BTAGs allow attendees to gather content during your event in the easiest way imaginable—by turning their NFC badges into “digital tote bags.”

BTAGs give you an innovative new tool for communicating throughout your event:

• BTAGs are ideal for event producers who provide content for education, marketing or customer experience enhancement. They're also the perfect solution for exhibitors who want to enhance an in-booth demonstration or presentation by providing attendees collateral.
• BTAG is a BCARD Reader (able to capture badge-touches) and an NFC tag (able to pass information to other readers). That means attendees can also use their NFC phones to interact with BTAGs.
• You can assign to a BTAG any Web content (URL) you choose: microsites, e-literature, video, audio, slides, etc. Attendees who touch the BTAG with their badges receive an email with a link to your content. Attendees who touch the BTAG with their NFC smartphones link directly to the URL.
• You manage the content assigned to the BTAG through the BCARD Portal. You can change the content at any time.
• On site, you can deploy BTAGs anywhere by affixing them to posters, signs or any surface; or by asking your representatives to carry them.
• Every BTAG is a self-contained unit, powered by a battery that lasts up to seven days. Each unit is Bluetooth enabled, allowing it to connect to a mobile phone and upload badge-touches in real time to the BCARD Portal, so you get a live picture of attendees’ interest in your content.