We're on board with the recommendation of PCMA in its fascinating new white paper, Scenarios for the Future: Convention Exhibits & Tradeshows of 2016.
PCMA urges producers to act now to put in play systems for collecting and analyzing event data, and to find ways to turn that intelligence into new profits:
Data, about everything that goes on/in/at an event, will become increasingly more important as guides to the successful design and execution of an event for exhibitors, attendees and organizers. Therefore, a data collection system and protocol analysis will need to be undertaken now by an Event Team in order to determine what kind of system needs to be designed and implemented as part of the event production process in the future. Included in this analysis should be a look at how the collected data will be analyzed, utilized as part of the decision making process and how it can potentially be monetized.
No comments:
Post a Comment