My BCARD is a
free app that lets attendees collect information at events using any NFC
smartphone.
With the app,
attendees can touch NFC-enabled badges, business cards and posters at an event
and store the content encoded within those objects in a “personal cloud.”
Badge and
business card information can also be added to the contacts stored on the phone.
The app can be
downloaded from the Google Playstore.
“We’re pleased WIMA’s judges realized that My BCARD solves a
fundamental problem facing all event-goers,” says Ivan Lazarev, President &
CEO. “How often have you returned home from an event with a pocketful of
business cards you never enter into your contact database? How many times have
you requested collateral that an exhibitor never sends? Those are wasted
opportunities. My BCARD helps attendees leverage those opportunities.”
Every year, WIMA
NFC USA brings together more than 300 start-up companies, application
developers, service providers, standards organizations, government bodies and
research institutes from the NFC industry.
NFC has gained
pace in the US during 2012 with a significant increase in the deployment of NFC
phones and new solutions and business use cases coming to market, such as
mobile wallet services and location-based marketing campaigns, confirming that
NFC is moving towards mass market adoption.
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