Monday, June 23, 2014
Thursday, June 19, 2014
NXP Semiconductors on BTAGs
ITN's President & CEO Ivan Lazarev recently asked Jeff Fonseca, Director of Business Development & Sales,
NXP Semiconductors, to explain why his company benefits by using ITN's new BTAGs
at tradeshows. Jeff says that
BTAGs enable NXP to interact with attendees at every demo area in the company's
booth, while tracking their specific product interests. Jeff can also share the leads generated by BTAGs with
partners at the close of a show based on the leads' product interests.
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