"Organizers have requested larger badges, in the style of 'backstage passes,' allowing them to print sponsored logos and ads on the front and an entire agenda on the back," reporter Leslie Kwoh notes.
ITN is helping CEDIA move from a 15-year-old, proprietary system to its registration platform, RegPlex.
CEDIA's Debbie Antrim told Event Tech Briefs, "Having a customized system for many years, we were very hands on and used to guiding the process. With a new vendor on the cutting edge of technology, we had to stand back and listen to the experts."
CEDIA's Sarah Smith said, “Even though the proprietary system had been developed and changed over the years, we looked at where we stood and discovered ITN’s system had a lot of things that we hadn’t even thought of."
According to The Wall Street Journal, super-size badges are rapidly gaining traction with event producers. 
