When it comes
to wowing attendees, exhibitors and sponsors, content is king.
That’s why the
organizers of the NAVC Conference 2014 took advantage of ITN’s new BTAG
to deliver attendees content by touch inside the NAVC Conference New Product
Gallery.
Thirteen
companies participated in the juried new-product showcase, always a popular
feature of NAVC’s annual event. The organizers provided each participating company
an ITN BTAG, programmed to deliver collateral materials relating to the product
on display.
NAVC
Conference 2014 attendees—like attendees at every B-to-B event—were hungry for new
product information, and BTAG made it amazingly easy for them to acquire it.
Simply
stated, a BTAG is an NFC reader or “hotspot.” When an attendee touches a BTAG
with his or her badge, the device records the touch. When uploaded to ITN’s
cloud, that touch is processed as a request for digital content. The content is
sent to the attendee as a link via email.
In
addition to functioning as an NFC reader (able to record badge-touches), the
BTAG functions as an NFC tag (able to pass information to other readers). That
means attendees can also use their NFC phones to interact with BTAGs.
BTAGs are compact, self-contained,
battery-powered units. Each unit is Bluetooth enabled, allowing it to connect
to a mobile phone and upload badge-touches to ITN’s cloud.
At your event, you can display BTAGs anywhere by affixing them to posters,
signs, walls, stands, kiosks, tables or countertops.
You
can assign to a BTAG any Web content (URL) you want: Websites, YouTube pages,
Facebook pages, e-literature, presentations, photos, etc. Attendees who touch the BTAG with
their badges receive an end-of-day email with a link to that content. Attendees
who touch the BTAG with their NFC smartphones link directly to the URL. You manage the content assigned to the BTAG
through the BCARD Portal.
And
because all the BTAG touches are uploaded to ITN’s cloud, they are available
for tracking and analysis at any time.
ITN’s
new BTAG gives organizers an innovative tool for adding value to their events. The
solution is ideal for providing content that supports keynote addresses, educational
sessions, sponsors’ exhibits, and special displays like the NAVC New Product
Gallery. BTAGs can also be used effectively for gamifying any event.
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ReplyDeleteYeah I agree that this is not something which is everyone’s cup of tea. When you are doing corporate event planning, people have high expectations and you have to set high standards every time and you can’t commit even a minor mistake.
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