For answers, check out the recent article appearing in Meetings & Conventions, "Attendee Privacy."
Authors Michael Lowe and Michael Shapiro offer practical tips for tackling the privacy issue, based on interviews with event planners and attorneys nationwide.
As the authors discovered, most planners are comfortable with today's tracking technology when used for educational session scanning, access control and lead retrieval. That's because the vast majority of attendees at large events have "a reasonable expectation of privacy."
"Planners should include information in registration forms noting what kind of data is being collected, via what methods, how it will be used and how it will be stored," one attorney told the authors.